Kids First Campaign
Kids First CampaignIn September 2007 research from the University of Southampton in the UK was published in the esteemed medical journal, The Lancet, confirming that a combination of six artificial colours caused adverse behaviour effects in children “in the general population”. This research confirmed what parents and child health professionals have been saying for years – that some food additives have a very bad effect on children’s heath and behaviour. The scientists who conducted the study stated that the seriousness of the threat to children’s health from these additives in foods is comparable to the detrimental effect of lead on children’s development.The colours studied were Tartrazine 102, Quinoline Yellow 104, Sunset Yellow 110, Carmoisine 122, Ponceau Red 124 and Allura Red 129. As a result, in April 2008 the UK’s Food Standards Agency (FSA) called for these six colours to be removed from all foods in the UK by the end of 2009. The European Parliament has also introduced new legislation requiring manufacturers who continue to use these additives to display the following warning statement: Warning: may have an adverse effect on activity and attention in children.Action in Australia In comparison, Australia’s regulator, Food Standards Australia New Zealand (FSANZ), has taken no action at all. Indeed, the current advice on the FSANZ website states that the additives at the centre of the campaign are safe.To address this Julie Eady, best selling author of Additive Alert, has launched the Kids First Campaign with the aim of persuading FSANZ to follow the UK’s lead and remove these six additives from Australian food. The campaign is a combined initiative with Sue Dengate from the Food Intolerance Network and Kathleen Daalmeyer from Additive Education. To be launched on Monday 8 September, the campaign is supported by over 100 respected and influential Australians who have endorsed an open letter to FSANZ calling for a ban of these harmful additives.Where are these additives found?They feature widely in our everyday foods. They are added to fruit juices, cordials, muesli bars, dried fruit snacks, biscuits, custards and yogurts, as well as being used extensively throughout soft drink, ice cream and confectionery products.What can the public do?A national on line petition for the public to sign and add their voice to the campaign has also been launched at www.additivealert.com.au. The campaign will run for eight weeks and will enable thousands of Australian consumers to send a message to FSANZ stating that they expect better protection from our food regulator.At its core, the Kids First campaign aims to ensure Australian consumers are informed of to the dangers posed by these artificial additives.About Julie EadyJulie Eady is a full time mum to three young children and author of best selling book Additive Alert - Your Guide to Safer Shopping, which has now sold over 60 000 copies Australia wide. Her book has become the household shopping ‘bible’ for thousands of Australian families wishing to avoid harmful additives in foods and wanting to address health and behaviour problems, especially in children. She is the founder of Additive Alert Pty Ltd, established in 2004 to promote better awareness of harmful food additives and to advocate for better food labeling in Australia. Julie now coordinates the Additive Alert Consumer network of over 10,000 members, lobbying manufacturers and government to adopt a more precautionary approach to the use of some food additives. Julie is also a sought after public speaker and has become a well recognised advocate for the removal of harmful food additives from Australian foods. In 2007 Julie was awarded the West Australian Consumer Protection Award in recognition of the benefit her work, through Additive Alert, has delivered to the community, especially to children.About Sue DengateSue Dengate is a psychology graduate and former teacher who became interested in the effects of food on behaviour and learning through her own children’s experiences. Since then, Sue has published the best selling Fed Up series of books and a DVD, has twice been nominated as Australian of the Year and has talked to thousands of parents all over the world about the effect of foods on children’s health, behaviour and learning. In 1994, Sue founded the Food Intolerance Network to support families using an additive-free low-salicylate diet for health, behaviour and learning problems. With a current membership of over 6,000 families and 1,000 visitors a day, the network is run by Sue and her food scientist husband Dr Howard Dengate through the website www.fedup.com.au.About Kathleen DaalmeyerKathleen Daalmeyer is a psychology graduate who first became interested in the effects of food and additives after identifying the source of distressing food intolerance reactions in her own daughter. Through the Food Intolerance Network, Kathleen teamed up with another experienced mum, Jenny Ravlic, to form Additive Education. Their children changed from being argumentative, defiant, teary, annoying, and unfocussed, with sleeping, learning and health problems, to ones who enjoy each other’s company, sleep well, and can focus on school work - without coughs, rashes and tummy aches. This was all because of food! Having personally experienced the effects of food additives with themselves and their children, Kathleen and Jenny’s aim is to support others through the process of reducing or eliminating unnecessary food additives in their diet, and to increase understanding of the effects of food additives on children’s health, behaviour and learning ability. Through parent information sessions, supermarket tours, workplace seminars and school workshops, they help to simplify the process as much as possible. For many people, changing their eating and shopping habits to reduce the consumption of unnecessary and unsafe food additives can greatly improve health and behaviour.Media interviews Julie Eady, Sue Dengate and Kathleen Daalmeyer are available for media interviews by contacting Ruth Gourley at Shine Communications on (08) 9203 5891 or 0434 330 384.








